You’ll have no trouble locating one. There are ad agencies, interactive marketing agencies, email marketing agencies, and other services available nowadays. These categories represent a huge number of companies from all over the world, and most of them could serve you from almost anywhere thanks to the Internet. That isn’t to say they shouldn’t. Consider the following factors when weighing your choices before placing your eggs in the wrong marketing firm basket. Look here Krafted Digital
This may seem to be a no-brainer, but ask any marketing firm you consult about it, and you’ll quickly see why it’s so critical. Interactive marketing companies are a popular option these days. Many people are unaware, however, that many of them started out as web design companies. Although this can be a major benefit, it also means that while they may be familiar with SEO, SEM, analytics, and web design, they may not know how to use these resources to better serve your needs. When interviewing candidates, expect them to have a thorough understanding of your company, your target market, and how they’ll help the two interact.
Skills in Design
As we just discussed, several digital marketing companies would already have design skills because that was their bread and butter in the past. This is something that you can demand from every marketing firm. It’s priceless to have a marketing agency that also understands how to get your web design on the same page. Otherwise, you’ll have to figure out how to sync the two on your own.
You clearly want to make sure the business or individual you’re interviewing can show they’ve been effective in the past, regardless of the type of company or individual you’re interviewing. After all, you really don’t want to be the marketing agency’s first customer.
However, their own web presence is an intriguing place to check their skills. If they’re SEO experts, you should expect them to appear fairly early in terms of page rank. If they’ve bragmed about their social media skills, you can bet their Twitter account is up to date and has a sizable following. To be sure, marketing companies operate in a crowded market, but there is also something to remember. If you’re not happy by what they’ve done on their own, feel free to ask them for an explanation.
Even if an agency does a good job for a client, it does not guarantee that the client will recommend them. Furthermore, several agencies will simply provide you with a portfolio. Just because a website, banner, or advertisement appears to be effective in terms of dollars and cents does not mean it was.